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Thursday, April 6 • 2:30pm - 4:00pm
Missing in Action: Nurses in the Media

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In the fall of 1996, my mom Nancy Woodhull, was diagnosed with lung cancer. But she approached her death just as she approached her life — as a journalist and a feminist. She was founding editor of USA Today and the cofounder of the Women, Men and Media Project, which studied women’s portrayal and involvement in the media. She received comprehensive nursing care throughout her battle with cancer. And she realized the nurses, many of whom were women, were the ones on the pulse of what was happening in healthcare, not the white male doctors in lab coats often featured in stories. She became concerned about the lack of media coverage of nurses, and so on her deathbed she devised a survey to determine how the media portrays nurses. After my mom died in 1997, the project commissioned by Sigma Theta Tau International was carried out in her honor and titled the Woodhull Study on Nursing and the Media in her honor. 2017 marks that study’s 20th year.

The outcomes showed overwhelming that nurses are virtually invisible in media coverage of health care. In the publications studies, nurses were referenced in only 4% of articles related to health care. That study was then used to challenge media outlets to engage nurses, and was used as a tool to empower nurses to speak up.

This presentation will give an overview of the project, share insights on how data based projects can be a tool for change, and also offer information on an update to the study happening in 2017.

Speakers

Thursday April 6, 2017 2:30pm - 4:00pm
Union 3rd Floor Hallway